Dentsu, the largest advertising agency in Japan, also the fifth largest advertising agency network in the world, needed a faster way to build and launch new media platform modules across teams. Kagen ADD helped by creating one reusable setup for core functions like taxonomy, campaign management, media plan processing, activation, audit, and governance. This allowed 25-30 engineers to avoid rebuilding the same work for every module, launch new modules in hours instead of days, save 2-4 hours per repository during audits, and process hundreds of media plan rows in a single request.
The company needed a faster way to build and launch multiple media product modules across POD teams. Each team was recreating the same setup, workflows, audit steps, and security processes, which slowed delivery and created inconsistency. Manual Excel-based media planning also added effort and made scaling connected media operations harder.
Key requirements included:
Kagen ADD helped create a shared setup across teams, allowing teams to reuse proven patterns instead of recreating them for every product. This enabled faster onboarding for new PODs, more consistent module delivery, and scalable automation across connected media workflows.
Reduced new module setup from days to hours by using a shared ADD layer across product PODs, platform teams, data teams, and AI delivery teams. This gave every new module a reusable foundation for multi-tenancy, audit, workflow, and governance instead of requiring teams to rebuild core scaffolding from scratch.
Completed the TXG AI graph-to-orchestrator migration in 1 week, enabling faster movement from product logic to structured execution. This accelerated delivery across taxonomy workflows, conversational naming, folders, and worksheet-based use cases while maintaining consistency across the platform.
Saved approximately 2-4 hours per repository during each security audit cycle by reusing established ADD patterns and shared implementation logic. The result was a more scalable engineering model that supported multiple connected modules, improved team onboarding, and reduced repeated operational effort across the platform.
